FAQ.
Find answers to frequently asked questions about our services.
Online display advertising involves placing visual ads such as banners, images, or videos on websites, apps, or social media platforms to promote products or services. These ads appear in various formats, such as static images, animated content, or rich media, to engage audiences.
Display ads work through programmatic advertising, where ads are bought and sold in real-time via automated systems. Advertisers bid on ad space and the highest bidder gets their ad shown to the user. The system takes into account factors such as user behavior, website content and the advertiser's target group.
Increased brand visibility: Display ads can significantly increase brand awareness by reaching a broad and diverse audience.
Targeted ads: You can target specific demographics, geographic locations, or user behavior.
Versatile formats: Use images, videos, or interactive content to attract attention and drive engagement.
Measurable results: You can track impressions, clicks, and conversions to evaluate the effectiveness of your campaigns.
While search ads target users based on their searches, display advertising reaches users while they're browsing websites, even when they're not actively looking for products. Display ads are meant to attract attention and increase brand awareness, rather than relying on direct purchase intent.
Banner Ads: The most common form, usually seen at the top or sides of a web page.
Video Ads: Engaging video content that appears before, during, or after other video content, such as YouTube
Rich Media Ads: Interactive ads with advanced features such as animations or clickable elements.
Native Ads: Ads that blend seamlessly into the website content, making them less distracting to the user.
Retargeting means showing ads to users who have already visited your website but haven't completed a desired action, such as a purchase. This technique helps bring potential customers back and increases the chances of conversion.
The success of a display campaign can be measured by following:
Screenings: How many times your ad was shown
Click-Through Rate (CTR): The percentage of users who clicked on your ad after seeing it.
Conversions: The number of users who took a desired action, such as a purchase or login.
Return on Ad Spend (ROAS): Revenue generated per ad dollar spent.
Cost per mile (CPM): You pay for every thousand impressions of your ad.
Cost per Click (CPC): You only pay when someone clicks on your ad.
Cost per Acquisition (CPA): You pay when a user completes a specific action, such as a purchase.
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Glossary.
The meaning behind the terms used in display advertising.
CPM (Cost per Mile)
CPM stands for Cost per mile, where mille thousand means in Latin. This metric refers to the costs that an advertiser pays for every thousand impressions (views) of an ad.
CPC (Cost per Click)
A pricing model where advertisers pay each time a user clicks on their ad.
CTR (Click-Through Rate)
Measure the percentage of users who click on an ad after seeing it. This is calculated by dividing the number of clicks by the number of impressions.
CPA (Cost per Acquisition)
Refers to the cost of obtaining a new customer or lead. This pricing model only charges when a specific action, such as a purchase, login, or download, is completed.
Post View Conversion
Occurs when a user sees an ad but doesn't click on it directly. Later, the user visits the advertiser's website and completes a desired action, such as a purchase.
Post Click Conversion
Occurs when a user clicks on an ad and then completes a conversion, such as making a purchase, filling out a form, or signing up for a service.
Impression
Refers to when an ad appears on a user's screen, regardless of whether they interact with the ad.
Ad Inventory
Refers to the available advertising space on a website, app, or digital platform where ads can be displayed.
Programmatic Advertising
The automated process of buying and selling digital advertising space using AI and real-time bidding (RTB) technology.
Targeting
Selecting specific audiences to show ads based on criteria such as demographics, behavior, interests, or location.
Conversion Rate (CR)
The percentage of users who complete a desired action (such as a purchase) after interacting with an ad.
Lookalike Audience
A group of users that share similar characteristics to an advertiser's existing customers. This target group is often created based on data from existing customers.