Direct2Basket introduces integration with Meta

Direct2Basket has launched a new integration with Meta, which allows you to advertise on
Facebook and Instagram are directly linked to retailers' shopping baskets. With
this integration shifts the role of social advertising from visibility and engagement
towards immediate, measurable retail action.
Where Meta campaigns traditionally end in reach, clicks, or interaction, makes
Direct2Basket makes it possible to extend ads until the time of purchase.
As a result, the advertising budget is no longer solely spent on brand awareness,
but used as part of a performance-driven sales chain.
How does the Meta-integration work?
The integration works entirely within Meta's existing infrastructure. Advertisements
appear regularly in Facebook and Instagram feeds. When a user is
if the ad clicks, the advertised product is immediately added to the
shopping cart at an affiliated retailer. The consumer can then pay immediately.
By removing intermediate steps such as landing pages, product selection and extra
navigation uses the purchase intention as soon as it occurs.
From awareness to demonstrable action
In many social campaigns, a large part of the media budget remains in visibility.
Although views and clicks provide insight into reach, they say little about actual
sales. The Meta integration within Direct2Basket breaks this pattern through advertising
can be linked directly to retail actions.
This creates a clearer link between media spending and concrete results,
such as filled shopping baskets and new purchases.
Developed for retail and FMCG
The integration has been developed for brands that are active in retail and FMCG and that use
multiple retailers sell. Direct2Basket makes it possible not to enter Meta alone
set as an awareness or consideration channel, but as a full part of
performance-driven retail campaigns.

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