Privacy-friendly data collection via online surveys

Within Techdata, data collection is approached from one starting point: insight
obtain without individual tracking. In a landscape where privacy legislation is always
is becoming stricter and traditional tracking methods are under pressure, Techdata focuses on
online surveys as a legally sustainable and future-proof tool for
data collection.
This method makes it possible to collect consumer information based on
explicit interaction, without dependence on cookies, device IDs, or platform-specific
user profiles.
Survey-based data as a zero-party and first-party source
Techdata collects data via online surveys where respondents actively collect information
provide. This type of data falls into the categories of zero-party data (information that
consciously shared by the user) and first-party data (data directly shared by
Tech data is being collected).
There is no passive observation of online behavior. Instead,
insights obtained through targeted questions about preferences, intentions, perceptions and context.
All survey data is processed at an aggregated level and is not intended for individuals
identification or profiling.
Legal basis and privacy-by-design
Techdata's survey infrastructure is set up according to the core principles of the AVG,
including legality and transparency, purpose limitation, data minimization and
storage limitation. Respondents are informed in advance about the purpose of the
data processing and giving explicit consent.
If personal data is processed occasionally, for example in the case of voluntary follow-up
up, these are stored logically and technically separately from survey results.
Technical furnishing
From a technical perspective, the survey environment is set up in accordance with current security and
compliance standards, including server-side data processing, encrypted storage, role-
based access control and logging with audit trails.
IP addresses are not structurally stored or directly anonymized. Device-
information is only used for functional purposes such as quality control
and fraud prevention, and not for behavioral profiling.
Why surveys are a legally robust alternative

Unlike many traditional advertising technologies that rely on implicit
data collection and probabilistic assumptions, surveys offer explicit permission,
higher data reliability, clear source of data and lower legal
complexity.
Application within Tech Data
The survey data is used within Techdata for market research, insight into
consumer behavior, campaign evaluation and strategic decision making. The dates
is not used for individual targeting, but as input for analysis and modeling.
Privacy as a structural data strategy
For Techdata, privacy-friendly data collection is not a temporary solution, but a
structural part of the data strategy. By focusing on surveys, a
model in which data quality, legal sustainability and scalability come together.

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