Increase conversion with precise targeting
Direct2Basket places your brand when shoppers actually make decisions. To do that well, it helps to know who you have in front of you.
Thanks to our link with Nielsen data, advertisers reach exactly the target groups that have a demonstrable intention to buy, for higher relevance and better ROAS.
20 Shopper Archetypes
This page describes twenty shopper archetypes that occur in the digital supermarket landscape. They provide insight into the different types of shoppers you can reach as an advertiser via Direct2Basket, and what drives them to make a purchase.
Use them as a starting point when determining your target group and sharpening your campaign.
The Planned Stock-Up Shopper
Plan purchases ahead and buy in bulk for longer periods.
The Weekly Routine Shopper
Does regular weekly shopping according to a familiar pattern.
The Convenience Shopper
Seeks speed and convenience over price or brand.
The Last-Minute Shopper
Buys reactively when products are needed immediately.
The Impulse Buyer
Makes spontaneous, emotion-driven purchases.
The Promotion Hunter
Buys primarily when offers or promotions are active.
The Price Comparator
Actively compares prices between stores/brands.
The Value Maximizer
Seeks maximum quantity/quality at a minimal price.
The Loyal Brand Buyer
Structurally buys the same trusted brands.
The Premium Shopper
Consciously spends more for quality/status.
The Health-Conscious Shopper
Bases purchases primarily on health and nutritional value.
The Organic/Natural Shopper
Prefers organic/natural products
The Sustainability Shopper
Let sustainability/ethics influence choices
The Trend Shopper
Likes to try new/hype products.
The Social Proof Shopper
Buys based on reviews, trends, and recommendations.
The Family-Focused Shopper
Optimizes purchases around family/children.
The Solo Minimalist Shopper
Buys small quantities, low inventory.
The Digital Native Shopper
Preference for online/mobile shopping and apps.
The Luxury Lifestyle Shopper
Purchases products as extensions of status/identity.
The Mission Shopper
Goes to the store specifically for one specific product/purpose.