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Techdata has started a pilot that collects consumer insight through privacy-friendly online surveys. With this approach, Techdata investigates how explicitly obtained, aggregated data can serve as an alternative to traditional tracking methods.

Techdata consciously opts for data collection without individual tracking. By using online surveys as a zero- and first-party data source, Techdata collects insights based on explicit consent, without cookies, device IDs or behavioral profiling.

Direct2Basket has launched a new integration with Meta that links ads on Facebook and Instagram directly to retailers' shopping baskets. As a result, social advertising shifts from reach and engagement to direct, measurable retail action.

Direct2Basket will open a new office in Milan on 1 January 2026. With this expansion, the company is focusing on fast-growing Southern European markets where online home shopping and the link between advertising and retail sales are becoming increasingly important.